Studio North & South

My Foolish Heart

Identity / Branding


My Foolish Heart is a Peckham based label producing a range of handmade wash bags, sunglasses cases and cushions using individually sourced vintage fabrics from the 1950-1970’s. Small at heart and selling in some of the local boutiques within Peckham, MFH is proudly independent. We worked closely with them to to produce a fresh eye catching identity that worked across business cards and in particular their product labels. Each product tag has a subtle reminder that all MFH products are carefully chosen and individually made by hand.