Form SE15 is a new clothing and lifestyle boutique in the heart of Peckham Rye, South London. It prides itself on stocking a range of international and local clothing brands and creating a happy positive experience for customers.
They approached North and South and asked us to help them create an brand and website identity along with various associated elements. We worked closely with them to simplify their brand message and create a clearer in-store and online experience.
To reflect the colourful energetic clothing brands within the shop we chose a warm colour combination of yellow and blue alongside a soft rounded Proxima font that feels both fashionable and young. It also lends itself to be adaptable as an identity and works within the Man, Woman and Home elements of the brand.