Studio North & South
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FORM SE15

Identity / Branding

Identity / Branding / Art Direction
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Form SE15 is a clothing and lifestyle boutique in the heart of Peckham Rye, South London. It prides itself on stocking work by local brands and creating a happy positive experience for customers. They approached North and South and asked us to help them create an brand identity and associated elements that fitted their ethos.

To reflect the colourful energetic clothing brands within the shop we chose a warm colour combination of yellow and blue alongside a soft rounded Proxima font that feel fashionable and young. It also lends itself to be adaptable as an identity and works within the Man, Woman and Home elements of the brand.

www.formse15.com

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 Form SE15 is a new clothing and lifestyle boutique in the heart of Peckham Rye, South London. It prides itself on stocking a range of international and local clothing brands and creating a happy positive experience for customers.

Form SE15 is a new clothing and lifestyle boutique in the heart of Peckham Rye, South London. It prides itself on stocking a range of international and local clothing brands and creating a happy positive experience for customers.

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 They approached North and South and asked us to help them create an brand and website identity along with various associated elements. We worked closely with them to simplify their brand message and create a clearer in-store and online experience.

They approached North and South and asked us to help them create an brand and website identity along with various associated elements. We worked closely with them to simplify their brand message and create a clearer in-store and online experience.

 To reflect the colourful energetic clothing brands within the shop we chose a warm colour combination of yellow and blue alongside a soft rounded Proxima font that feels both fashionable and young. It also lends itself to be adaptable as an identity and works within the Man, Woman and Home elements of the brand.   www.formse15.com

To reflect the colourful energetic clothing brands within the shop we chose a warm colour combination of yellow and blue alongside a soft rounded Proxima font that feels both fashionable and young. It also lends itself to be adaptable as an identity and works within the Man, Woman and Home elements of the brand.

www.formse15.com

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