Studio North & South


Identity / Branding / Art Direction

Form SE15 is a clothing and lifestyle boutique in the heart of Peckham Rye, South London. It prides itself on stocking work by local brands and creating a happy positive experience for customers. They approached North and South and asked us to help them create an brand identity and associated elements that fitted their ethos.

To reflect the colourful energetic clothing brands within the shop we chose a warm colour combination of yellow and blue alongside a soft rounded Proxima font that feel fashionable and young. It also lends itself to be adaptable as an identity and works within the Man, Woman and Home elements of the brand.